Hi there,
We’ve got competition! 🫣
And I couldn’t be more excited.
Yeah, I’m bonkers 🤪. For a lot of other reasons, but not this.
Here’s how I explained it earlier this week to my team.
Legitimate competition is a strong indication that the market is starting to shift from “push” to “pull.”
In tech startup speak, that means that rather than having to “evangelize” or “push” the market into understanding the value of our product, the market has more broadly begun to realize its value and “pull” our product into their current tech stack.
In other words…
Ordinary corporate legal teams at scale (not just the tech-enthusiast outliers) are starting to see the value of bringing transparency and competition to how they source their outside counsel.
As I said to my team, it’s when the competitors don’t show up that you need to start worrying, because it’s likely to be a sign that you’re not solving a real problem.
Of course, competition also means that we’ve got to up our already very strong game to stay ahead (and I’m more than confident we’re up to the task 💪 ).
Those competitors will also be helping us spread awareness that the existing paradigm in the marketplace for legal is a problem that desperately needs solving. 📢
And a little healthy competition helps bring renewed focus and energy to our “PERSUITs,” which we believe is good for everyone who stands to benefit from the work we’re doing to change the existing paradigm for engaging outside counsel.
If you’re still not convinced, I encourage you to check out our new cornerstone page on AFAs.
It highlights all of our best resources on AFAs. Including:
- The many types of AFAs (they encompass a lot more than capped fees and collars)
- What types of matters they can be used with (almost anything…even M&As and complex litigation)
- Why AFAs can actually improve the quality of work, along with profitability
- How AFAs can improve firm relationships while also lowering outside counsel legal spend
You can find it all here.
Cheers,
Jim