Hi there,
A few years ago, we had a bold idea: What if we created a law firm rankings report that was actually useful? (I know, crazy!)
Thus was born The PERSUIT 50 - The Most Trusted Law Firms on PERSUIT.
We’ve all been around long enough to know what really goes on with traditional firm rankings. Self-reporting, surveys, submission writing, interviews held by a 25-year-old research assistant…
Instead, each year we analyze the mountains of exclusive data generated on our platform. Believe me, there are powerful insights when in 2024 you have:
- 80+ F500 companies dishing out $1B+ of work on PERSUIT; and
- 97% of the top 200 law firms are amongst the 2,000 firms competing to win that work!
Unlike other rankings, our report offers something far more valuable. The PERSUIT 50 identifies which law firms companies actually hire, and just as importantly – rehire.
And now, armed with fresh data from last year, we’re back! I’m thrilled to share the 2025 PERSUIT 50, which we just released this week.
What stood out this year?
- Only one firm held its spot in the top five from last year. That’s not a fluke, it’s a signal. Legal departments aren’t just defaulting to legacy relationships. They’re shifting spend based on performance, innovation, and the ability to deliver outcomes.
- 16 firms are new to the list entirely.
Proof that innovation and responsiveness are cutting through, it’s not just the familiar names climbing higher. Regional, boutique, and specialized firms are being awarded meaningful work. The market is more competitive, and there’s world-class talent probably not on your radar.
- New this year: Top Firms by Client Footprint. These firms aren’t just winning work, they’re winning trust across multiple clients, industries, and matter types. For GCs looking to expand their relationships, these firms have demonstrated broad appeal.
Why the PERSUIT 50 matters
Legal departments are being asked to do more with less without compromising on outcomes. That means thinking strategically about who you partner with, how you structure your spend, and where you can unlock more value.
The PERSUIT 50 gives legal leaders a clear, data-driven lens into which firms are actually delivering and earning the trust (and budgets) of the world’s leading companies.
And while everyone loves a good rankings list, this report also supports our mission to promote transparency and increase price fairness when selecting outside counsel.
With 2,000 law firms active on our platform last year and 30,000+ proposals to date across hundreds of matter types, PERSUIT offers new levels of pricing intelligence and confidence.
Whether you’re rethinking your outside counsel strategy or want to see which firms are innovating and delivering real value, The PERSUIT 50 is a great place to start.
👉 Read the 2025 PERSUIT 50
Cheers,
-Jim
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