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Hi there,

There is a maxim in writing: Show, don’t tell.

So today I’m thrilled to show you PERSUIT’s all-new refreshed brand. As you can see in this email, we have a new logo, new colors and a crisp new look and feel.

But the new brand is more than a fresh coat of paint. It’s a reflection of our evolution as a company, and our commitment to help our clients lead with value.

When you lead with value:

The narrative of legal as a cost center transforms into legal as a value creator.

Innovation accelerates the move away from unchecked firm rate increases and toward predictable outcome-based pricing.

You level up from managerial tactician to being seen as a strategic partner, critical to the success of the enterprise.

Today, the top legal teams from the world’s largest companies trust us to empower them to lead with value (more than $17 billion in matter proposal value on PERSUIT, to be more precise).

And it was only fitting that these teams would be the centerpiece of our new brand — and everything it represents.

So as you explore our new website, you'll find a series of stunning cinematic stories featuring insights from our client legal leaders, including:

Anne Robinson, IBM
Gabriel Harnier, SAP
Leanne Geale, Nestlé
Ernst van de Weert, HEINEKEN
Sabine Chalmers, BT Group

Here's a sneak peek at just one of them:

We’ll be sharing more GC stories in the weeks to come, so stay tuned!

Since our founding nine years ago, we’ve grown to meet legal leaders where they are and redefine what to expect from outside counsel selection and management.

Our AI-driven platform empowers legal leaders and in-house teams to leverage value-based pricing models from matter intake through invoice review and payment.

And we are just getting warmed up! Our new brand is just the beginning.

You can experience the new PERSUIT in person and in action at CLOC in Las Vegas next week (booth 223). If you’re there, be sure to stop by and say "hi."

I’d like to say thank you for being a part of this journey and helping us shape the future of legal. I can’t wait to show you what’s next.

Discover the new PERSUIT. Lead with Value.

Cheers,

-Jim